The New Blue Collar has partnered with the Cowboys of Color Rodeo—the largest multicultural rodeo in the world. Together they'll use their platforms to educate further and bring awareness to the multicultural history of the American Cowboy through product, apparel, content, and experiences.
In celebration of the organization's founder Cleo Hearn and the 34th Texas Black Invitational Rodeo, The New Blue Collar and Cowboys of Color Rodeo will release a limited run of graphic t-shirts online Saturday, July 29th at 11 am CST. A portion of the proceeds will go towards educational programs within the Cowboys of Color Rodeo Organization.
Shot by Jacob Carroll
